Great supporters of research are young people from all over the world, the millennials, that range more than 60 percent of female population (something like a billion and a half of young women in the world). They know exactly which ingredients to avoid in beauty routines and they expect the natural high performance especially in skincare, which is used much earlier than by their mothers. The Americans are the most intransigent: 6 out of 10 only buy completely natural labels.
While there is talk of the future in several countries, such as the USA and Korea (with young Korean girls futuristic approach to what’s related to beauty and nature), another big trend like the “superfood beauty”, (that is the art of transforming food into increasingly biomimetic formulas and the “waterless” experimentation of water saving formulas), in Italy young girls have just begun their road to the green side: only one Italian in four chooses natural cosmetics, only one third of the purchase criteria after price and certification, reveals Beauty Report 2015 of Cosmetica Italia during Expo. But, even if with a slower pace, things are going to change, as there is no doubt the American trends affect deeply the cultural Italian scenario. It only takes a little bit more.
Teenagers relationship with the beauty world, and in particular with skincare, is revolutionizing the cosmetics market. Unlike their predecessors, teenagers are less interested in tomorrow’s skin problems, such as wrinkles, and more sensitive to brightness and natural look. Their approach to cosmetics is dictated by the “green”: they make conscious choices and are very careful to respect social and environmental sustainability. Their MUST are:
- Cruelty-free formulas
- Organic products
- NO to silicones, parabens, preservatives and synthetic dyes
- ecological packaging.
For ‘the New York opinion’, please read the results of our Fall ‘17 survey here.
A first look to the latest trend in organic cosmetics
Superfoods is one big trend we are sure is going to rock the cosmetic world very soon as they are considered to be not limited to nutrition, but they are also widespread in cosmetics, with a growing awareness of consumers about their holistic welfare.
From the avocado to quinoa, new beauty products are often treated more with a “gastronomic” and scientific tendency, and dietary trends are affecting the beauty and skin care as never before. In the sector of nutrition, superfoods are those foods, particularly fruits, vegetables and seeds with such a concentration of nutrient and anti-oxidants, vitamins, water and so on that constitute the body’s energy and boost health. And pay especially attention to what culinary argan oil can do for you here.
Young women today know that to fight fatigue and stress, they need to take care of their bodies through multitasking health strategies, ranging from taking supplements to the consumption of natural foods, spices, herbs and everything capable of stimulating energy and the immune system.
Ultimately, the beauty world is aware of the power of some foods and ingredients and is incorporating them into beauty products, especially into face detoxification but also into masks, creams and oils. Vitamins, aloe, white and green tea, culinary argan oil, bamboo, cucumber and tomatoes, bananas, turmeric and ginger can be ingredients. Moreover, for thousands of years, plants and spices were used for the health and care of the skin, so putting aloe juice in a soothing mask is a step forward on the same road but with a touch of modernity.
This little step back to what’s natural, raw and healthy will easily grow up in a few years with a more wide spread awareness and a new revamped idea of beauty starting from within and respecting the health of our skin, our body but of our planet too.